New Year. New Branding opportunities for Killer Mile Motorsports.
I constantly get a ton of questions, about branding and how I have created a “complete and professional” brand around my photography, design, and social media offerings.
I thought I would take a day, and explain my process, and how I’ve gotten, to where I’m at with my brand.
As well as fill you in on how I’ve re-branded my own brand over the past few months or over the off season months.
But let’s start from the beginning, of how Killer Mile Motorsports became the name of my brand.
In 2015, I decided I wanted to be involved in racing, more than just a race fan.
I wanted to invest in becoming a respected photographer in the Motorsports Industry.
I began shooting for the Devil’s Reject, one of the fastest street legal Ford Mustang’s in the United States of America. I got the opportunity to travel to MIR (Maryland International Raceway, Maryland), Cecil County Raceway (Maryland), Mason Dixon Raceway (Maryland), Beaver Springs Dragway (Pennsylvania), and Maple Grove Raceway (Pennsylvania).
I could not thank enough Evolution Performance enough, as I had partnered with them as one of my key sponsors that I would represent as a photographer. They opened so many doors for my future accomplishments and I could not be more thankful for them, and Brian Devilbiss and Michelle.
They had prepared me well for what life would throw at me in the future in the motorsports industry.
In 2016, I created Killer Mile Motorsports, the brand.
However, I didn’t really have the time to do a full “rebranding” of my company, as it started out as Christina Signor Photography & Design.
Now, you’re probably questioning who is Christina Signor. Christina is my first name, although I go by my middle name, Nicole, for personal reasons. I created a logo and selected my colors, and pressed on with shooting photos.
I didn’t really take the time to sit down and really think about “branding” like I should have.
I was nicknamed “Killer” for the shots that I would get at the drag strip, so I just gave it a place as my “pen” name.I was mainly shooting quarter miles at the drag strip and that would soon change to 3/8ths or half miles at the dirt track. So “Mile” stuck from there.
And to tie things all together, I was shooting Motorsports.
The rest is history, and has stuck since! I wanted something that people would find creative, yet, hard to believe a girl was behind the lens. I always felt, when shooting for myself, my name would give it away, first that I was a female in a mainly male dominated photographed sport.
I like the thought of an even playing field, as far as the industry. I didn’t let it stop me. I overcome adversity in that instance, shooting with some of the best.
Going into 2019, I thought it would be beneficial to actually re-brand my entire company and truly define what it represents to myself, and prospective clients.
Being a heavily followed Motorsports photography, graphic design, and social media marketing company, it would only benefit myself and the future path that I wanted to forge for my brand and potential clients that I would work with down the road.
Look at my process mapped out below and if you are in need of assistance branding your company, please contact me.
I would love to help you out in forming a conceptual and professional brand for the future.
My Re-Branding Process
The Rebranding process for businesses can be a painstaking one, but shouldn’t have to be.
For myself, I am very focused, and have a direct idea of how I want my business to be portrayed by my consumers, such as fans, drivers, teams, crew members, sponsors, small businesses, etc.
Having a clear focus makes the idea so much easier to process.
Check out my rebranding process, as this is the same process, I have my clients go through to make the process a little less stressful and easy going.
The first thing that was on my agenda to create was a Mood Board.
If you’re a graphic designer or have worked with a designer before - most designers have their clients create one of these to determine what style they want to portray or convey to their audience.
For me, I was using the mood board to pick my colors from photos, to further narrow down my colors, as primary colors and secondary colors.
These would determine when specifically I would use each color, and for what.
When you’re rebranding a business, everything needs to be laid out, and have a specific plan for the future intentions.
And that was exactly what I was doing.
Fonts should be specific to your company.
These should also be unique enough that when someone sees them in the public they know or immediately associate them with your company.
I have chosen a pretty distinct font to determine my company and what it represents.
To me, my font conveys the mood of speed, just like my subjects that I shoot on the track. Also my font conveys a sort of unique look that I also have for my style of photography and design.
Now, in the idea, of being creative - I have changed up the original font, that I selected to get my creative font of my logo.
Every company should narrow down headers, subtitles, body fonts, and several creative (or special) fonts.
Fonts are extremely important to conveying your messages, keeping everything consistent, and they really tie everything together.
If you have too many different type of fonts, clients or prospective clients will become confused and turned off.
Colors have direct meanings and the ones that most choose have a direct tie into their company’s mission.
My colors are no different and were chosen accordingly.
To the general audience viewer, you may be unaware but there is a color theory in graphic design.
When a company chooses colors to represent their business, they are selecting specific colors to meet their mission and help better communicate that to their audience and clients.
I have broken each color into the RGB or CMYK values, that are the specific make up of the colors I had chosen.
PMS colors or the Pantone Matching System is also used when pinpointing a specific color for a brand.
PMS colors are the world’s standard for a selecting a specific color to be used.
This PMS number assigned to a specific color, that will ensure each time that the color is reproduced it is not changing in any color values and stays consistent across the board.
A lot of brands, such as colleges will use these for their logos, to keep all the colors uniform, when reproduced.
Primary or Dominant Colors
I wanted my logo to stand out, and have a direct meaning, of fast, leadership, rage, and determination. This is exactly what the color red, stands for.
In my logo, black was chosen to represent power, authority, elegant, and professionalism. I think black is very consistent with great logos.
Secondary or Accent Colors
I wanted to include the direct meaning of clarity, possibilities, and purity in my brand. And through those descriptors, I have chosen the color white to be a trending color in my brand.
Logos are supposed to be timeless, and not “trendy”.
Most times a trendy logo, will expire in time, and you will end up wanting to change it down the road.
I have designed a logo, that I have finally stuck with and become happy with, since 2017.
There are 5 types of actual logo designs.
• Combination Mark • Symbol or Icon Mark • Word Mark • Letter Mark • Emblem •
These different marks, each have a purpose, when one may not be the best choice in one area, but another mark would be better. This is the reason why most businesses have several differing or varying marks they use to brand their company.
Take a look below, at my several logos, to be used in the future for Killer Mile Motorsports.
Creating icons that are specific to your brand is important.
Icons are ideally the world’s first language.
Anyone can interrupt what icons represent and it’s easier to pick up on icons and their meanings, rather than reading words.
I have created a few different icons to better help explain my brand’s presence online.
This would be helpful when trying to reach costumers of a different language, or location than my own.
Here are a few icons that I use, to help guide my audience to what they are looking for.
Did this help your understanding of branding?
If you found this blog post helpful, please share it with your friends and family or other business partners if you think branding is a part that they might be missing out on.
Branding is the best way to keep a consistent brand, and recognizable brand, when marketing yourself and business in a saturated society or industry. It can also help members of the public find trust in your brand and create partnerships in the future.
Follow Killer Mile Motorsports on social media in 2019.